When I shifted from being an employee to a solopreneur, I realized that I had more writing tasks at hand than my former work as marketing manager for an international company. This can be challenging for business owners because it requires time and energy. And if you intend to outsource the job, you need to allocate budget for it. But for small businesses who are just starting, we want to lessen our expenses, right?
However, being hands-on with the job especially for direct marketing materials have an advantage for you. If you know the right techniques and tools, entrepreneurs are highly encouraged to write because of several benefits.
Effective writing skills boost your confidence.
E-mail correspondences are part of our daily task. You are not excused from responding to an inquiry or sending a follow-up e-mail. If you have poor grammar or writing issues, it will dampen your confidence in communicating with your team and reaching out to clients. If you think you need to improve in basic business writing, give it some attention. Your staff can’t always write for you.
- 86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)
- Email use worldwide is anticipated to reach 3 billion users by 2020. (The Radicati Group, 2016). In 206, Gmail alone has 1 billion active users worldwide as of 2016.
- Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy, 2016)
Writing connects your business with potential customers and increases sales.
As marketing expert Seth Godin says, “Ideas that spread, win.” Online marketing author and guru Jeff Goins expanded the idea with “Ideas that don’t spread, die. So if you have something to share — a message, a product, even a cause — then you have a responsibility to get that idea to spread.”
We live in a digital world and the fastest way to connect with people is through creating content. Behind every promotional material – whether video, infographic, or social media post requires writing. A sales letter or proposal opens the doorway to your clients, too. However, a research from Demand Gen Report identifies that 47% of buyers will view 3-5 pieces of content first before interacting with a sales agent. You need to have both advertisements and direct appeals. It’s important to have these written well.
- More than half of marketers who’ve been using social media for at least two years report it helped them improve sales. (Social Media Examiner, 2015)
- According to Hubspot, 74% of people say they use Facebook for professional purposes. Pew Research Center in 2016 supported that Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles.
- Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. (HubSpot, 2015)
Writing is a great tool to establish your credibility.
Can you name successful entrepreneurs who either publishes books, writes content for blogs, or speaks for seminars? I’m sure you can name many of them and I can mention some from among my network.
Apprentice Asia winner Jonathan Yabut is getting more speaking engagements and clients for his consultancy business through his books. Freelance Writer Virginia Bautista got featured at Forbes through publishing articles about ways to get freelance jobs through writing content and optimizing LinkedIn. Data Scientist Isaac Reyes introduces the company he founded, Data Seer, through conducting seminars; and he created the training modules by himself.
The platforms mentioned earlier all require writing ability and useful to establish yourself as an authority in your niche. Whether you like it or not, your personal brand is now associated with your business. If you are not skilled in writing, you may need a professional to work with you on these projects. But you still need the capacity to check if their work is correct because your name is at stake.
Writing creates opportunities.
In summary, confidence, connection and credibility gained through writing create boundless opportunities for the entrepreneur. Trey Ratcliff is an American photographer who started to showcase his work through his blog. Eventually, he was able to attract an audience resulting in three prospective publishing deals. So he started from photography to becoming an author as his business.
But he did not stop there. He realized becoming a publisher will earn him more money so he founded, Flatbooks – an audience enabled authorship platform. His business hit 6 figures in revenue almost immediately, and now boasts 80% profit margins compared with the 15% royalty fee he used to get as an author.
“The best way to successfully market something is to have true believers with big followings talk about it online. Since we have many authors who are socially popular, a multiplier effect begins to take place for our business”, Ratcliff explains.
Similarly, you never know what offers you’ll eventually receive when you have spread written articles about you or your business. So why not start now?
I can name more reasons why writing will help boost your business but I will uncover the rest on my quarterly seminars “Writing Hacks for Entrepreneurs”. Our first run is on June 8 at O2 Space, Makati. I’m looking for co-working spaces in Ortigas or Quezon City as a possible partner for the next event. Let me know if you have any recommendation. You can also subscribe to Go Up Event’s e-newsletter to receive the next schedule.